The course grades seven deliverables on 270 rubric points (45 percent of the final grade). This page is the traceability check: each criterion from the course’s deliverable pages, in data/requirements.csv, points at the activity ids in data/activities.csv that produce it. A criterion with no live activity would show as missing; today none is.
By deliverable
| Deliverable |
Criteria |
Points |
Done |
In progress |
Not started |
On zero float |
| Proposal |
8 |
55 |
0 |
7 |
1 |
8 |
| Survey plan |
4 |
35 |
0 |
0 |
4 |
3 |
| Pilot survey |
4 |
35 |
0 |
0 |
4 |
4 |
| Pilot analysis |
4 |
35 |
0 |
0 |
4 |
4 |
| Final survey |
4 |
35 |
0 |
0 |
4 |
0 |
| Final analysis |
4 |
40 |
0 |
0 |
4 |
4 |
| Presentation |
3 |
35 |
0 |
0 |
3 |
3 |
Every criterion
Proposal (55 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
PR-1
|
Organization and formatting
|
5
|
Template structure, YAML with title and all five names, placeholder text deleted, renders clean
|
P07, P08
|
Sep 19 to Sep 20
|
Not started
|
|
PR-2
|
Abstract
|
5
|
Product, the attributes that set it apart, the research questions
|
P03, P06
|
Sep 12 to Sep 18
|
In progress (61%)
|
|
PR-3
|
Introduction
|
5
|
Product description and background with a picture or diagram, referenced in the text
|
P03, P06
|
Sep 12 to Sep 18
|
In progress (61%)
|
|
PR-4
|
Market opportunity
|
10
|
Customer and how the survey reaches them; competitors and their attributes; annual market size with scope, references and growth
|
P01, P06
|
Sep 9 to Sep 18
|
In progress (70%)
|
|
PR-5
|
Product attributes
|
10
|
Major attributes described with metrics and level ranges, labelled on the diagram, summarised in a table that also shows competitors’ features
|
P02, P06
|
Sep 9 to Sep 18
|
In progress (70%)
|
|
PR-6
|
Research questions
|
10
|
Two to three design questions, rationale, tied to the attributes
|
P02, P06
|
Sep 9 to Sep 18
|
In progress (70%)
|
|
PR-7
|
Other questions
|
5
|
At least three outstanding questions with how they will be answered
|
P03, P06
|
Sep 12 to Sep 18
|
In progress (61%)
|
|
PR-8
|
Writing quality
|
5
|
Clear, concise, logically structured; spell-checked; figures referenced
|
P06, P07
|
Sep 16 to Sep 19
|
In progress (8%)
|
Survey plan (35 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
SP-1
|
Organization and formatting
|
5
|
YAML with title and names, template text deleted, survey_plan.qmd compiles to HTML
|
SP05
|
Sep 29 to Sep 29
|
Not started
|
|
SP-2
|
Target population
|
10
|
Ideal pool, fallback, exact eligibility question text, distribution strategy (course default: Prolific U.S. general population), any subpopulation or alternative channel
|
SP02
|
Sep 21 to Sep 24
|
Not started
|
|
SP-3
|
Attributes and levels
|
10
|
The choice question text respondents will read; a table of attributes, levels and units
|
SP01, SP03
|
Sep 21 to Sep 26
|
Not started
|
|
SP-4
|
Survey content
|
10
|
Welcome text; consent with the 18-plus requirement and the understanding statement; plain-language attribute descriptions; critical respondent information; other questions; all as exact text
|
SP04
|
Sep 27 to Sep 28
|
Not started
|
Pilot survey (35 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
PS-1
|
Organization and formatting
|
5
|
Template files in 3-pilot-survey/: survey.qmd, code/1_make_choice_questions.R, data/choice_questions.csv, app.R, images/
|
PS02, PS03, PS07
|
Oct 4 to Oct 13
|
Not started
|
|
PS-2
|
Survey content
|
10
|
Welcome, screening, education, randomised conjoint block, demographics; skip logic correct
|
PS03
|
Oct 4 to Oct 8
|
Not started
|
|
PS-3
|
Conjoint questions
|
10
|
Randomised choice questions render without error
|
PS02, PS05
|
Oct 4 to Oct 12
|
Not started
|
|
PS-4
|
surveydown
|
10
|
Whole survey renders, is completable to the end, and stores responses (Supabase); deployed on shinyapps.io
|
PS04, PS05
|
Oct 9 to Oct 12
|
Not started
|
Pilot analysis (35 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
PA-1
|
Organization and formatting
|
5
|
4-pilot-analysis/ with report.qmd, clean-data.R, modeling.R, power-analysis.R, data/
|
PA02, PA03, PA04, PA07
|
Oct 25 to Nov 1
|
Not started
|
|
PA-2
|
Pilot analysis
|
10
|
sd_get_data() download, raw data saved, cleaned to long format, preliminary models, power analysis; code reproducible
|
PA02, PA03, PA04
|
Oct 25 to Oct 29
|
Not started
|
|
PA-3
|
Report contents
|
15
|
Abstract; introduction; survey design (eligibility, respondent info, education, attributes and levels justified, alternatives and questions per respondent, the no-choice option, an example question screenshot); sample description; cleaning counts; modeling with the utility model in LaTeX, coefficient table with standard errors and plots; power analysis figure; changes for the final survey
|
PA05, PA06
|
Oct 25 to Oct 31
|
Not started
|
|
PA-4
|
Appendix
|
5
|
Complete survey copy including one example conjoint question
|
PA06
|
Oct 30 to Oct 31
|
Not started
|
Final survey (35 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
FS-1
|
Organization and formatting
|
5
|
5-final-survey/ with the full template set
|
FS03
|
Nov 12 to Nov 14
|
Not started
|
|
FS-2
|
Survey content
|
10
|
Compiles without error; every referenced file on the web; the pilot report’s changes applied
|
FS01, FS02
|
Nov 2 to Nov 11
|
Not started
|
|
FS-3
|
Conjoint questions
|
10
|
Render without error on the live survey
|
FS01, FS02
|
Nov 2 to Nov 11
|
Not started
|
|
FS-4
|
surveydown
|
10
|
No errors to completion; eligibility requirements written in survey.qmd for the professor’s pre-screen
|
FS02, FS03
|
Nov 8 to Nov 14
|
Not started
|
Final analysis (40 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
FA-1
|
Organization and formatting
|
5
|
6-final-analysis/ with report.qmd, clean_data.R, modeling.R, analysis.R; every figure, table and equation referenced
|
FA05, FA06
|
Dec 4 to Dec 6
|
Not started
|
|
FA-2
|
Data analysis
|
15
|
Simple logit on all attributes; mixed logit with random parameters; a sub-group comparison; WTP per attribute with 95 percent CIs and plots; market simulation against competitors with CIs; sensitivity to price and attributes with a tornado plot; fully reproducible
|
FA01, FA02, FA03, FA04, FA07
|
Nov 9 to Dec 3
|
Not started
|
|
FA-3
|
Report contents
|
15
|
Abstract; introduction with visuals; survey design with the changes from the pilot and an example question; data analysis (sample, cleaning, modeling with LaTeX and standard errors); results; recommendations and conclusions; limitations; attribution
|
FA05
|
Dec 4 to Dec 5
|
Not started
|
|
FA-4
|
Appendix
|
5
|
Full survey copy and supplementary material
|
FA05
|
Dec 4 to Dec 5
|
Not started
|
Presentation (35 points)
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
PT-1
|
Slide design
|
10
|
Class design guidelines, numbered slides, title slide with project title, names and date, not bullet-heavy
|
PR01
|
Dec 4 to Dec 6
|
Not started
|
|
PT-2
|
Content
|
15
|
Product introduction; an example choice question slide; a sample statistics slide; the utility model; polished WTP, simulation and sensitivity charts; an attribute table for each simulation; recommendations grounded in the findings
|
PR01
|
Dec 4 to Dec 6
|
Not started
|
|
PT-3
|
Communication
|
10
|
Ten minutes at most, every member presents at least one slide, live in class Dec 9 or a published video sent by Slack DM
|
PR02, PR03, PR04
|
Dec 7 to Dec 9
|
Not started
|
Every deliverable
|
ID
|
Criterion
|
Points
|
What it needs
|
Activities
|
Window
|
Status
|
|
XX-1
|
Attribution section
|
|
Each member’s contributions, or ‘All members contributed equally’; the professor grades non-contributors differently
|
O03
|
Sep 9 to Dec 9
|
In progress (10%)
|
|
XX-2
|
Team size and repo access
|
|
Teams of three to four; every member on the official repo
|
S05
|
Sep 16 to Sep 18
|
Not started
|
Where the course pages and the plan differ
- The proposal page does not cap the number of attributes (“the major product attributes you will include”); six is allowed, and it asks that the attribute table also show competitors’ features, which is why v2 names real products.
- The survey plan page sets Prolific’s U.S. general population as the default distribution; the draft proposal names the GWU community and networks. Decision D07 on the project page; settled in SP02.
- The pilot and final survey rubrics score deployment under “surveydown”: the survey must render, be completable to the end, and store responses. PS04 and PS05 (and FS02) carry that; an end-to-end test on a phone is part of both.
- The final presentation page still shows last year’s date in its title-slide instruction; the class date this year is Wednesday Dec 9, and slides are due Tuesday Dec 8.